Homefront with Don Zeman is a longstanding home improvement radio call-in show that also broadcasts television segments in over 60 markets nationwide, reaching some 1.6 million viewers. They approached me to redevelop the site in 2005, concerned that their web presence wasn't living up to the success they'd found in other media.

The Homefront website is driven by consumer-education pieces for homeowners. News and how-to articles are posted on a semi-daily basis, yet their archive of 1,000+ articles lacked decent browse and search capabilities. They also required new media solutions: the Saturday radio program is streamed live, with audio/video archived in multiple-formats.

Realizing that content management was Homefront's primary issue, I began with an Expression Engine installation, customizing as necessary. Text and media archives were reformatted to be more efficient and search engine friendly, and the entire site was given a more visually engaging layout. Homefront frequently engages in national tours and promotions, so a system was developed to easily feature new sponsors and events on the home page. I emphasized the integration of web tasks with existing office documents and procedures. As a result, the Homefront staff now updates multiple areas of the site independently, though I continue to work with them on new campaigns, and more site developments are planned for 2007.